Competitor Studies


Until recently, African markets were on monopoly context: rare companies were interested in investing or privileged businesses detained exclusive contracts. But these dominant positions are disrupted by globalization, market dynamics, and developmentof local investment and growing interest of regional and international investors. Competitive pressure is intensifying and growth prospects of African markets involve developing an analysis framework to assess current or potential competitors and look forward competition dynamics.

IDIA AFRICA enlightens your strategy map and feeds your battle cards by providing a deep knowledge and a clear understanding of competitors. Studies predict their strategic moves and anticipate their actions, assess and forecast their response to business own strategic actions. We help building up an effective strategy to reduce the competitive pressure by controlling competition; erecting barriers to entry in its market and barriers to imitate its strategy;  influence rivals behavior of its own advantage.