Competitive Pricing Advisory


Any pricing strategy crumbles margins and puts the company under tremendous pressure. Taking up a pricing strategy to enter a market or to react to rivals pricing strategy or just to improve its margins, engage company in controlling its value chain or detaining a significant bargaining power.

IDIA AFRICA provides a comprehensive review of the cost structure of your customers, suppliers, wholesalers. We analyze the value chain of all stakeholders in order to determine the complete structure, expose clearly all margins , identify any areas of losses/gains or  to strengthen bargaining power, build a competitive price, have best financial and commercial margins. In a price-based competition, we analyze the cost structure of rivals’ value chain to determine the top and the down of competitor pricing feasible action and reaction and assess its level of profitability.