Product Introduction Screening


New product / service introduction by competitors or their reaction to firm new product / service introduction always take off guards. These launches and conter measures can upset strategy and plans of firm and lead to resources loss: time, money, motivation.

IDIA AFRICA helps develop preemptive maneuvers, enlightens go-or-no go decision by providing a complete and clear picture of competitor project (market entry strategy or counter offensive strategy): structure, expectation, objective, assumption, capacity, strategy. Thus, company can prepare defense plan, perform proactive product launch, erect barriers to entry, defeat rivals traps.