Market Monitoring


Be and remain competitive require monitor institutional factors, environmental factors and tacit influences that may impact on industry dynamics and affect organization strategic actions. This also includes watching competitiveness factors (competitors’ actions and strategic options) that could change the nature of competition and the competitiveness prospects for the company.

IDIA AFRICA with high competencies in primary and secondary research provides value-added information from all business sectors in the world. Throughout our worldwide network of collaborators and partners, based on a multilingual exploitation of deep web and an use of extensive bibliography regularly updated, we feed your knowledge with reliable, validated and contextualized information to allow you take timely and confident decisions.