Market Attractiveness Studies

Understanding the market landscape is one of the most important prerequisites in strategic decision-making for a market entry.  Establish the strategic profile of an industry help clearly identify the opportunities and risks to support an investment decision.

IDIA AFRICA delivers , through a study of local and regional industry context, an in-depth knowledge of the marketplace  by assessing  its attractiveness, potential benefit,  market trends, customers, an analysis of margins ; and secondly by establishing country risk and industrial risk, limitations and weak functioning of the markets.