Market Mapping


A marketplace is a gaming field and an influence sphere for various stakeholders: customers, suppliers, competitors, regulators. Mapping the market provides a context for understanding the characteristics of the market.

IDIA AFRICA produces knowledge and understanding of key players and markets. We help identify strategic positioning of key players, raise their influence, establish their business networks, mapping the actors in the value chain and their operating areas. We find out the functioning of the market and possible constraints; and identify the level of integration of local and regional markets, transaction costs, transportation routes,  retailers and wholesalers operating in various localities.